13:00-13:45
Čtvrtek 25. 4. 2019
Hlavní sál
Udržitelný turismus
- What is sustainability? What is sustainable tourism?
- Sustainable vs. responsible tourism
- Where are the main challenges for sustainability?
- Where are the main opportunities?
- In which regions of the world do you see most interest for sustainability and sustainable tourism? – what about Europe/central Europe/Czech Republic
- Which are the most important aspects when communicating sustainability in tourism?
- What should tourism businesses and destinations never do in terms of communication?
- Examples of good and bad practices in Europe
Přednášející
Xavier Font
Professor of Sustainability Marketing, University of Surrey
Sandra Feltham
ředitelka agentury Flagship