13:00-13:45 Čtvrtek 25. 4. 2019 Sál 1
- What is sustainability? What is sustainable tourism?
- Sustainable vs. responsible tourism
- Where are the main challenges for sustainability?
- Where are the main opportunities?
- In which regions of the world do you see most interest for sustainability and sustainable tourism? – what about Europe/central Europe/Czech Republic
- Which are the most important aspects when communicating sustainability in tourism?
- What should tourism businesses and destinations never do in terms of communication?
- Examples of good and bad practices in Europe