Program

13:00-13:45 Čtvrtek 25. 4. 2019 Sál 1

Udržitelný turismus

  • What is sustainability? What is sustainable tourism?
  • Sustainable vs. responsible tourism
  • Where are the main challenges for sustainability?
  • Where are the main opportunities?
  • In which regions of the world do you see most interest for sustainability and sustainable tourism? – what about Europe/central Europe/Czech Republic
  • Which are the most important aspects when communicating sustainability in tourism?
  • What should tourism businesses and destinations never do in terms of communication?
  • Examples of good and bad practices in Europe

Přednášející

Xavier Font
Professor of Sustainability Marketing, University of Surrey
Sandra Feltham
ředitelka agentury Flagship